Marcus Peterson, MBA
Founder & CEO of ProEdge Branding, combines his experience as a former NFL athlete with entrepreneurial expertise and strategic vision to help athletes build and monetize their personal and professional brands. Having navigated the challenges and opportunities of life beyond the game himself, Marcus is deeply passionate about helping elite athletes take ownership of their brand narratives. As Treasurer of the NFLPA Former Players Chapter Association and previous Vice President of a wealth management consulting firm, he leverages his financial, technical and leadership background to guide athletes in creating lasting legacies and opportunities beyond sports.
With an MBA in Global Business Finance and an IT Business Analyst certification. Marcus brings a global perspective to business, finance, tech, and brand marketing. He utilizes business social media platforms as a transformative tool to help athletes build connections, secure opportunities, and achieve long-term success.
Being featured in outlets such as MSNBC, ESPN, and Yahoo Finance, Market Watch, Elle Men's Magazine, and Medium. Through ProEdge Branding, he merges his extensive network across finance, technology, law, sports, and entertainment to empower athletes to own their narratives and thrive beyond their athletic careers strategically.
Brendan Caine
As the Co-Founder of ProEdge Branding, Brendan brings a unique entrepreneur, tech, and sports marketing background into the picture. Brendan Caine is a digital entrepreneur with a brilliant level of expertise for LinkedIn and marketing. With over 10 years of experience, Brendan has had the opportunity to work with various professional athletes and former athletes across all sports with the focus of ensuring a successful future outside of sports. Brendan has transformed the professional lives of hundreds of people consisting of professional athletes, college students, executives, and C-Suite executives.
Brendan has also created and carried out LinkedIn training seminars for medium to large sized companies helping them to design and execute LinkedIn strategies as a whole.
Brendan has been nominated as a rising tech star and was awarded Cincinnati 40 under 40.
Anastassia Smorodinskaya (Brand Specialist)
Creative expert with a masters in journalism from Columbia university. Successfully have generated over 100 million dollars in revenue specializing in VSL scripts, short form content, and advertisement material.
As one of the top tier professionals in the industry, I have formulated and executed over 200 concepts from scratch to finish for over 10 years in the industry.
I enjoy creative freedom, giving back to the community, and networking with other high end creatives. As a perfectionist, have a desire to continue leveling up and developing unique techniques enabling my colleagues, partners, and clients to maximize results and surpass expectations.
At ProEdge Branding Anastassia assists in strategic creative road mapping, client support, and business planning.
Luis Rivera (Graphic Design Specialist)
Luis is a student-athlete at the University of Miami, double majoring in Graphic Design and Sports Management with a rare blend of creativity, discipline, and hustle.
Originally from Raleigh, North Carolina, Luis is passionate about storytelling, brand elevation, and building what’s NEXT in sports and design.
Keontai Rice (Client Services Associate)
Keontai is passionate about helping athletes maximize their potential both on and off the court. With a background in sports management, hands-on coaching, and brand development, he brings a unique perspective that blends athletic experience, business strategy, and people-focused leadership.
Born in Alexandria, VA, and raised in Nashville, TN, he earned both my Bachelor’s and Master’s degrees in Sports Management from the University of Memphis.